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INFLUENCE OF PORTERS FIVE FORCES ON THE COMPETITIVENESS OF SMALL AND MEDIUM-SIZED HARDWARE BUSINESSES IN PIMENTO SOUTH COUNTY, MENU COUNTY, KENYAGEOFFREY KINETIC THESIS SUBMITTED IN THE SCHOOL OF
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Start by familiarizing yourself with Porter's Five Forces framework and understanding its five factors: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and intensity of competitive rivalry.
02
Gather relevant information about the industry you are analyzing, such as market size, market growth rate, and industry trends.
03
Identify the key players in the industry, including both existing competitors and potential new entrants.
04
Assess the threat of new entrants by considering barriers to entry, such as economies of scale, cost advantages, and government regulations.
05
Evaluate the bargaining power of suppliers by analyzing their ability to increase prices or reduce quality, as well as the availability of substitute suppliers.
06
Analyze the bargaining power of buyers by considering their ability to negotiate lower prices or higher quality, as well as the availability of substitute products or services.
07
Assess the threat of substitute products or services by analyzing their ability to satisfy customer needs and preferences.
08
Evaluate the intensity of competitive rivalry by considering factors such as the number of competitors, industry concentration, and product differentiation.
09
Summarize your findings and provide recommendations based on the analysis of Porter's Five Forces.

Who needs application of porters five?

01
The application of Porter's Five Forces is beneficial for various individuals and organizations, including:
02
- Business owners and entrepreneurs who want to analyze the attractiveness of an industry before entering or expanding their business.
03
- Investors and financial analysts who want to understand the competitive dynamics of an industry to make informed investment decisions.
04
- Market researchers who want to assess the market structure and competitive landscape of a particular industry.
05
- Strategic planners and management consultants who aim to formulate effective strategies and competitive positioning for a company.
06
- Students and academics studying business, economics, or strategic management, as Porter's Five Forces is a commonly taught framework.
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The application of Porter's Five Forces is a framework used to analyze the competitive environment of an industry, helping businesses understand the dynamics of their market and identify strategies for gaining a competitive advantage.
Typically, businesses and organizations looking to analyze their industry structure and competitive forces may use the application of Porter's Five Forces. It's not a formal filing but rather a strategic analysis undertaken by management or strategic planners.
To conduct an analysis using Porter's Five Forces, one must identify and evaluate five key factors: the threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers, the threat of substitute products, and the intensity of competitive rivalry in the industry.
The purpose of applying Porter's Five Forces is to gain insights into the competitive pressures within a market, identify opportunities and threats, and inform strategic decision-making.
The analysis should report insights regarding the strength of each of the five forces, the overall competitive environment, potential threats and opportunities, and strategic implications for the business.
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