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May 6, 2020, PERSONAL AND CONFIDENTIAL Mr. John Cease, Jr. Towson University Foundation, Inc. 8000 York Road Towson, MD 212520001 Dear John: As arranged, we have prepared and enclose in triplicate
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How to fill out boston matrix template

01
To fill out a Boston Matrix template, follow these steps:
02
Identify the products or services you want to analyze.
03
Determine the market growth rate for each product or service. This can be done by analyzing historical data or conducting market research.
04
Calculate the market share percentage for each product or service. This can be done by dividing the company's sales of a specific product or service by the total market sales.
05
Plot each product or service on the matrix based on its market growth rate and market share.
06
Analyze the position of each product or service in the matrix. Products or services in the 'Stars' quadrant have high market growth rate and high market share, indicating potential for growth. Those in the 'Question Marks' quadrant have high market growth rate but low market share, requiring further assessment. Products or services in the 'Cash Cows' quadrant have low market growth rate but high market share, generating consistent revenue. Lastly, products or services in the 'Dogs' quadrant have low market growth rate and low market share, requiring reconsideration or potential discontinuation.
07
Use the insights gained from the analysis to make strategic decisions and allocate resources accordingly.

Who needs boston matrix template?

01
The Boston Matrix template can be beneficial for:
02
- Businesses looking to analyze and evaluate their product or service portfolio.
03
- Marketing teams seeking to identify growth opportunities and allocate resources effectively.
04
- Startups or new ventures aiming to understand the market potential of their offerings.
05
- Investors or stakeholders interested in evaluating the performance and potential growth of a company's products or services.
06
- Business consultants or analysts assisting organizations in strategic planning and decision-making.
07
- Academic institutions teaching strategic management or marketing courses as a learning tool for students.
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The Boston Matrix, also known as the BCG Matrix, is a strategic planning tool used to evaluate the relative performance of a company's product lines or business units by categorizing them into four quadrants: Stars, Cash Cows, Question Marks, and Dogs.
Typically, businesses and organizations seeking to analyze their product portfolio and make strategic decisions are required to utilize the Boston Matrix template.
To fill out the Boston Matrix template, start by plotting your products or business units on the matrix based on their market growth rate and market share. Assign each product to one of the four quadrants based on these metrics.
The purpose of the Boston Matrix template is to help businesses assess their product mix, prioritize resource allocation, and develop strategies for growth and investment.
The information reported on the Boston Matrix template includes the product names, their relative market share, market growth rate, and the quadrant in which they fall (Stars, Cash Cows, Question Marks, Dogs).
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