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J. Basic. Apply. Sci. Res., 2(9)8943-8951, 2012 2012, Tetrad Publication ISSN 2090-4304 Journal of Basic and Applied Scientific Research www.textroad.com Prioritization of Marketing Mix with Use of
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How to fill out prioritization of marketing mix:

01
Identify your target audience: Understand who your target customers are and what their needs and preferences are.
02
Define your marketing objectives: Determine the specific goals and outcomes you want to achieve through your marketing efforts.
03
Assess your marketing resources: Evaluate your available budget, time, and manpower to determine what marketing activities you can realistically execute.
04
Analyze your competition: Research and evaluate your competitors' marketing strategies to identify areas of opportunity and differentiation.
05
Conduct a SWOT analysis: Assess your company's strengths, weaknesses, opportunities, and threats to identify key areas where your marketing efforts should focus.
06
Prioritize marketing tactics: Based on the previous steps, prioritize the different marketing activities and channels that will best help you achieve your objectives and meet your target audience's needs.
07
Create a marketing mix plan: Determine how you will allocate your resources across the different marketing tactics, considering factors such as cost, reach, effectiveness, and customer preferences.

Who needs prioritization of marketing mix?

01
Small businesses: Prioritizing the marketing mix is crucial for small businesses with limited resources as it helps to optimize their marketing efforts.
02
Marketing teams: Marketing professionals need to prioritize the marketing mix to ensure that their strategies and activities are aligned with the overall objectives of the organization.
03
Startups: Startups often face resource constraints and intense competition, making it important for them to prioritize their marketing mix effectively to achieve maximum impact.
04
Established companies: Even established companies need to periodically review and prioritize their marketing mix to keep up with changing market dynamics and maintain a competitive edge.
05
Marketing consultants: Marketing consultants help businesses of all sizes to develop effective marketing strategies and need to prioritize the marketing mix based on their clients' specific needs and goals.
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The prioritization of marketing mix is the process of determining which elements of the marketing mix (product, price, place, promotion) to focus on and allocate resources to.
Marketing managers and executives are usually responsible for determining and implementing the prioritization of marketing mix.
To fill out the prioritization of marketing mix, companies can use tools such as the Boston Consulting Group matrix or the Ansoff Matrix to evaluate and prioritize marketing strategies.
The purpose of prioritization of marketing mix is to ensure that resources are allocated effectively and efficiently to achieve marketing objectives.
Information such as market research, target market analysis, competitive analysis, and marketing budgets must be reported on the prioritization of marketing mix.
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