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Common Data Set 20112012Common Data Set Table of ContentsSection A0 A5 B1 B2.1 B3 B4 B11 B22 B28 C1 C3 C5 C6 C7 C8 C9 C12 C13 C20 C22 D1 D2 D3 D11 D12 D23 E1 E3 F1 F4 G1 G6 H1 H15 I1 I3 Name General

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How to fill out retention rates

01

Collect data on the total number of customers at the beginning of a specified period.

02

Determine the number of customers lost during that period.

03

Calculate the retention rate by dividing the number of customers retained by the total number of customers at the beginning.

04

Express the retention rate as a percentage by multiplying the result from step 3 by 100.

Who needs retention rates?

01

Retention rates are useful for businesses and organizations that want to understand their customer churn and loyalty.

02

Marketing teams can use retention rates to evaluate the effectiveness of customer acquisition and retention strategies.

03

Companies can also use retention rates to identify patterns and trends in customer behavior, helping them make informed business decisions.

04

Investors and stakeholders may consider retention rates as an indicator of a company's customer satisfaction and long-term growth potential.

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What is retention rates?

Retention rates refer to the percentage of customers or users who continue to use a service or product over a given period of time, indicating customer loyalty and satisfaction.

Who is required to file retention rates?

Organizations, companies, and services that track customer usage and engagement metrics are typically required to file retention rates, particularly if they need to report to stakeholders or regulatory bodies.

How to fill out retention rates?

To fill out retention rates, calculate the number of retained customers over a specified period, divide that by the total number of customers at the start of the period, and multiply by 100 to get the percentage.

What is the purpose of retention rates?

The purpose of retention rates is to measure customer loyalty and satisfaction, evaluate the effectiveness of marketing and customer service strategies, and inform business decisions to improve overall customer experience.

What information must be reported on retention rates?

Reportable information on retention rates typically includes the number of customers at the start and end of the period, the period of measurement, and any relevant customer segmentation data.

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