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EXCERPT 2009 Email Marketing Benchmark Guide Note: This is an authorized excerpt from the full 2009 Email Marketing Benchmark Guide. To download the entire Guide, go to: http://www.SherpaStore.com
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Email marketing is a form of direct marketing that uses email as a means of communicating with potential customers or clients.
Anyone who engages in email marketing campaigns is required to comply with the relevant regulations and guidelines set forth by marketing sherpa.
To fill out email marketing campaigns, one must follow the best practices recommended by marketing sherpa, including obtaining consent from recipients, providing an easy way to unsubscribe, and including relevant and engaging content.
The purpose of email marketing is to drive traffic, generate leads, and increase conversions by creating a direct line of communication with potential customers or clients.
Email marketing campaigns must include clear and accurate information about the sender, as well as a valid physical mailing address and a way for recipients to opt-out of future communications.
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