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Neuromarketing (SECS/08) Laura Magistrate (M.Sc.) in Marketing 8 ECTS Prof. Maurizio Maori Department of Economics, Management and Business Law mauri.maurizio@gmail.com Prerequisites/Requirements The
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Neuromarketing is a field that combines neuroscience and marketing to understand consumer behavior by analyzing brain responses to marketing stimuli.
There is no specific filing requirement for neuromarketing; however, businesses conducting neuromarketing studies may need to comply with ethical guidelines and regulations regarding consumer data.
Filling out a neuromarketing study typically involves designing the experiment, selecting appropriate metrics for consumer response, and analyzing the resulting data rather than a standard filing process.
The purpose of neuromarketing is to gain insights into consumer preferences and decision-making processes, thus enhancing marketing strategies.
While there is no formal report required, neuromarketing studies usually involve reporting on methodologies used, demographics of study participants, and findings regarding consumer behavior.
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