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012020HOUSTON METHODIST EDITORIAL STYLE SUITABLE OF CONTENTS1INTRODUCTION.......................................................................................................................................................................................................................................................2 HOUSTON
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To fill out the Houston Methodist brand personality, follow these steps:
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Familiarize yourself with the Houston Methodist brand guidelines and brand personality framework.
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Identify the key attributes and characteristics that align with the Houston Methodist brand. These can include words such as compassionate, innovative, trustworthy, and knowledgeable.
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Consider the target audience and how the brand personality should resonate with them. Think about what values and emotions they associate with Houston Methodist.
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Use these attributes and characteristics to shape the brand's personality across various brand touchpoints, including messaging, tone of voice, visuals, and interactions.
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Regularly review and update the brand personality to ensure it remains relevant and aligned with the brand's goals and values.

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Anyone responsible for managing the Houston Methodist brand, including marketing and communications teams, brand managers, and creative agencies, needs the Houston Methodist brand personality. It provides a framework for consistently portraying the brand's essence and values, guiding the creation of cohesive and impactful brand experiences. Additionally, employees who are brand ambassadors can benefit from understanding and embodying the brand personality to effectively represent Houston Methodist to external stakeholders.
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The Houston Methodist brand personality is characterized by qualities such as caring, innovative, trustworthy, and community-focused, which reflects its commitment to providing outstanding healthcare and patient experiences.
Employees, stakeholders, and associates who represent the Houston Methodist brand or engage with its branding initiatives are typically required to file or adhere to brand personality guidelines.
Filling out the Houston Methodist brand personality involves understanding the key attributes of the brand, aligning personal and organizational values with those attributes, and documenting behaviors that reflect the brand's persona.
The purpose of the Houston Methodist brand personality is to create a consistent and relatable identity that resonates with patients and the community, helps guide internal culture, and ensures alignment in communication and service delivery.
Key information that must be reported includes individual adherence to brand values, examples of brand representation in actions, and feedback on brand perception within the community and amongst patients.
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