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Web Style Guide KEY: Fixed Dimension: Variable Dimension: V1.1, SEPTEMBER 2010 Table of Contents Navigation 3 3 3 3 4 4 AUDIENCE NAVIGATION MASTHEAD & SEARCH TOPIC & TACTICAL NAVIGATION BREADCRUMB
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Start by defining the purpose and objectives of your web style guide. Determine what you want to achieve with your website's design and branding.
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Create a consistent color palette that aligns with your brand identity. Define primary and secondary colors to be used throughout the website.
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Design a layout grid that provides structure and alignment for the website's content. Determine the column width, spacing, and proportions to create visual harmony.
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Define the visual elements such as buttons, icons, and images. Specify their sizes, colors, shadows, and other attributes to ensure consistency across the website.
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Determine the style for form elements, including text fields, checkboxes, radio buttons, and dropdown menus. Specify their appearance and behavior to create a unified user experience.
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Outline the guidelines for responsive design and how the website should adapt to different devices and screen sizes. Define breakpoints, image scaling, and navigation adjustments.
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Consider accessibility standards and guidelines to ensure that the website is usable and inclusive for people with disabilities. Specify contrast ratios, alt text for images, and keyboard navigation.
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Document all the design elements, guidelines, and examples in a comprehensive web style guide document. Include visual examples, code snippets, and explanations to make it easy for designers and developers to follow.

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Businesses or organizations that want to maintain a consistent brand image across their online presence.
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Design teams and agencies working on website projects to ensure a unified and coherent design approach.
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Marketing teams who want to align their online campaigns with the website's visual style and branding guidelines.
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Any individual or team involved in the design, development, or maintenance of a website to ensure a seamless user experience and brand identity.
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A web style guide is a document that provides guidelines and standards for designing and maintaining a consistent and cohesive visual appearance and user experience across a website or web application.
There is no specific requirement to file a web style guide. However, organizations and businesses that value consistent branding and user experience often create and enforce web style guides to ensure their online presence aligns with their visual identity.
Filling out a web style guide involves documenting various aspects such as typography, colors, graphics, layout, navigation, and other design elements that define the visual and interactive experience of a website. Specific guidelines and instructions for filling out a web style guide can vary based on the organization's requirements.
The purpose of a web style guide is to establish and maintain a consistent and cohesive visual identity and user experience across all web properties of an organization. It helps designers, developers, and content creators adhere to established guidelines, ensuring design coherence and a positive user experience.
A web style guide typically includes information such as typography guidelines, color palettes, logo usage, layout principles, iconography, button styles, image guidelines, accessibility considerations, and other design-related instructions and standards.
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