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74 Int. J. Internet Marketing and Advertising, Vol. 5, Nos. 1/2, 2009 Investigating customer click through behavior with integrated sponsored and nonsponsored results Bernard J. Jansen* College of
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Investigating customer click through is a process of analyzing and researching the behavior of customers regarding their online click through activities.
The individuals or organizations who engage in online advertising and tracking of customer click through activities are required to file investigating customer click through.
To fill out investigating customer click through, you need to collect data on customer click through activities, analyze the data, and report the findings in the designated form or platform specified by the regulatory authorities.
The purpose of investigating customer click through is to understand customer behavior, track the effectiveness of online advertising campaigns, and make informed decisions for marketing and advertising strategies.
The information that must be reported on investigating customer click through includes the total number of clicks, click-through rates, average time spent on websites, demographics of customers, and other relevant metrics and data related to customer click through activities.
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