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THE UNIVERSITY OF TEXAS AT TYLER Souls College of Business Summer I 2020 Nonlinear 3311.060 Principles of MarketingINSTRUCTOR Informational:Dr. Kay BYU (PhD, MBA, MA)Office: email:COB 350.43 BYU Tyler.edu
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Principles of marketing refer to the fundamental concepts and strategies that guide businesses in promoting and selling their products or services, including the 4 Ps: Product, Price, Place, and Promotion.
Individuals or organizations engaging in marketing practices or activities typically need to file documents related to principles of marketing as part of compliance with business regulations or standards.
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The purpose of principles of marketing is to establish a framework for businesses to effectively understand consumer needs, create value, and achieve a competitive advantage in the market.
Information typically reported includes market analysis, target demographics, marketing strategies, expected outcomes, and metrics for measuring success.
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