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An executive summary for managers and executive readers can be found at the end of this article Infomercials and advertising effectiveness: an empirical study Brett A.S. Martin Senior Lecturer, Department
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The Journal of Consumer Marketing is a scholarly journal that focuses on the study of consumer behavior and marketing strategies.
The Journal of Consumer Marketing is not something that needs to be filed. It is a publication that researchers and scholars submit their work to for consideration.
There is no specific form or process to fill out the Journal of Consumer Marketing. Researchers and scholars submit their work to the journal through an online submission system.
The purpose of the Journal of Consumer Marketing is to contribute to the understanding of consumer behavior and provide insights for marketing professionals and researchers.
Researchers and scholars typically submit their research articles, case studies, or literature reviews to the Journal of Consumer Marketing.
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