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Begin by reviewing the content and purpose of the Ogilvie Marketing 2 Sider.
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The Ogilvie Marketing 2 Sider is a marketing tool designed to facilitate strategic planning and execution by summarizing key marketing insights on a two-page document.
Typically, marketing professionals, agencies, and organizations involved in campaign planning and reporting are required to fill out the Ogilvie Marketing 2 Sider.
To fill out the Ogilvie Marketing 2 Sider, one must gather relevant data on the marketing strategy, including goals, target audience, key messages, channels, budget, and metrics for success, and organize this information succinctly on the two-page format.
The purpose of the Ogilvie Marketing 2 Sider is to provide a concise overview of a marketing plan that facilitates communication, understanding, and alignment among stakeholders.
Information that must be reported on the Ogilvie Marketing 2 Sider includes marketing objectives, audience segmentation, key messages, marketing tactics, timelines, budget estimates, and expected outcomes.
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