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MarketingInnovation and Social Enterprises Minor 21 units (Available to Business Majors) Restrictions: 1. 2. 3. 4. 5. All 200 level business courses require 24 credits and 2.0 GPA (except ECON 201
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Marketing-innovation refers to the development of new marketing strategies or improvements to existing ones that enhance the performance of a product or service. Social enterprises are organizations that apply commercial strategies to maximize improvements in financial, social, and environmental well-being.
Organizations that engage in marketing-innovation activities and are classified as social enterprises may be required to file relevant documentation to comply with regulatory or funding requirements.
Organizations need to gather relevant data on their marketing-innovation strategies, social impact, financials, and outcomes. They should follow the specified guidelines from regulatory bodies to accurately complete the required forms.
The purpose is to enable social enterprises to adopt innovative marketing techniques that enhance their visibility and operational efficacy, ultimately leading to greater social impact.
Information typically includes details about the marketing strategies employed, financial performance, social outcomes, and specific innovations introduced.
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