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How to fill out potential sponsor viability checklist

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How to fill out potential sponsor viability checklist

01
Review the potential sponsor's financial stability: Evaluate their financial statements, including balance sheets, income statements, and cash flow statements, to assess their ability to financially support sponsorship commitments.
02
Assess their target audience alignment: Consider whether the potential sponsor's target market aligns with your organization's target audience. Evaluate their demographics, interests, and purchasing behaviors to determine if there is a match.
03
Evaluate their brand reputation and values: Research the potential sponsor's brand reputation, values, and past sponsorships. Consider how their brand image aligns with your organization's values and the potential benefits or risks associated with being associated with their brand.
04
Analyze their marketing and activation strategies: Review the potential sponsor's past and current marketing campaigns and activation strategies. Assess their effectiveness, creativity, and alignment with your organization's goals.
05
Consider the potential sponsor's commitment level: Determine the potential sponsor's level of commitment by evaluating their past sponsorships, level of engagement, and willingness to invest resources in sponsorship activities.
06
Assess the potential sponsor's return on investment (ROI) potential: Calculate the potential sponsor's ROI by estimating the value they can provide in terms of brand exposure, audience reach, lead generation, and other measurable outcomes.
07
Consider the potential sponsor's compatibility with your organization's mission: Evaluate whether the potential sponsor shares a similar mission or cause that can create synergies and mutual benefits in the partnership.
08
Evaluate the potential sponsor's legal and ethical compliance: Conduct a due diligence check on the potential sponsor's legal and ethical compliance to ensure they meet the standards and regulations of your organization.

Who needs potential sponsor viability checklist?

01
Organizations or individuals seeking sponsorships
02
Event organizers looking for sponsors
03
Non-profit organizations searching for corporate sponsors
04
Sports teams or athletes seeking sponsorship agreements
05
Artists or performers looking for sponsorship for their projects
06
Businesses aiming to partner with other brands for promotional activities

What is POTENTIAL SPONSOR VIABILITY CHECKLIST - decal.ga.gov Form?

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The potential sponsor viability checklist is a document used to assess the eligibility and suitability of a potential sponsor before they are approved to participate in a specific program or initiative.
Organizations or individuals seeking to become sponsors in certain programs are typically required to file the potential sponsor viability checklist.
To fill out the potential sponsor viability checklist, one must provide accurate information regarding the organization's background, financial status, operational capabilities, and compliance with relevant regulations.
The purpose of the potential sponsor viability checklist is to evaluate whether a potential sponsor meets the necessary criteria to ensure effective and responsible sponsorship.
Information that must be reported includes sponsor identification details, financial statements, operational history, and compliance records.
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