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Innovative Market Strategies Program Opportunity Notice (PON) 4359 REVISED January 2021 SUMMARY OF REVISIONS The following changes have been made to PON 4359, Innovative Market Strategies Program: 1.
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The innovative market strategies program is designed to support the development and implementation of new market strategies that enhance competitiveness and drive growth in various industries.
Entities engaged in market research, development, and implementation of innovative strategies, typically including businesses and organizations working on new products or services, are required to file this program.
To fill out the innovative market strategies program, applicants should complete the required forms provided by the governing body, detailing their innovative strategies, projected outcomes, and necessary data supporting their proposals.
The purpose of the innovative market strategies program is to foster innovation in market approaches, encourage investment in new ideas, and ultimately enhance market performance and consumer benefit.
Information that must be reported includes details of the innovative strategies proposed, market analysis, expected impacts, financial projections, and any supporting research or data.
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