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Affirmative Fair Housing Marketing (AFM) Plan Multifamily Housing OMB Approval No. 2529 0013 U.S. Department of Housing (exp.) and Urban Development Office of Fair Housing and Equal Opportunity 1a.
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How to fill out affirmative fair housing marketing

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How to fill out affirmative fair housing marketing:

01
Research fair housing laws and regulations in your area. Familiarize yourself with the specific requirements and guidelines for marketing rental properties in a non-discriminatory manner.
02
Create a comprehensive marketing plan that includes diverse and inclusive strategies. This may involve advertising in various publications, websites, and social media platforms that reach a wide range of potential renters.
03
Develop inclusive and non-discriminatory language for your marketing materials. Avoid using any language or imagery that could be perceived as discriminatory or exclusionary.
04
Ensure that your property listings are accessible to individuals with disabilities. This may involve providing information about accessibility features and accommodations available at the property.
05
Implement a system to track and document your marketing efforts. Keep records of all advertisements, inquiries, and rental applications received to demonstrate compliance with fair housing laws.

Who needs affirmative fair housing marketing:

01
Property owners and managers: Individuals or companies responsible for renting or leasing residential properties need affirmative fair housing marketing to comply with fair housing laws and ensure equal opportunity for all potential renters.
02
Real estate agents: Agents who assist clients in renting or leasing residential properties must also engage in affirmative fair housing marketing to uphold fair housing principles and avoid discrimination.
03
Housing organizations and non-profits: Organizations that provide housing services or advocate for fair and equal housing opportunities for all individuals should prioritize affirmative fair housing marketing to lead by example and promote inclusivity.
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Affirmative fair housing marketing is a strategy or plan implemented by housing providers to ensure equal access to housing opportunities for all individuals, regardless of their race, color, religion, sex, national origin, disability, or familial status.
Housing providers, including owners, landlords, property managers, and real estate agents, are required to file affirmative fair housing marketing to demonstrate their adherence to fair housing laws and regulations.
To fill out affirmative fair housing marketing, housing providers need to gather and report certain information, including details about their marketing outreach efforts, the demographics of their potential tenants or buyers, and any special accommodations or accessibility features offered in the housing units.
The purpose of affirmative fair housing marketing is to promote fair housing practices and prevent discrimination in the housing market. It aims to ensure that all individuals have equal access to housing opportunities and are not discriminated against based on protected characteristics.
Affirmative fair housing marketing requires reporting information on the housing provider's marketing strategies, target audience demographics, accessibility features, and any reasonable accommodations provided to ensure equal access for individuals with disabilities.
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