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Branding, Logo Usage
and Style Guide
Table of Contents
Introduction×2
Why does
Eat Smart, Move More
North Carolina need
a branding guide? The Eat Smart, Move More
North Carolina brand4
Mission×42Messages×4The
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How to fill out branding logo usage

How to fill out branding logo usage?
01
Start by determining the specific guidelines for using the branding logo. This can include rules regarding the size, color, placement, and proportion of the logo.
02
Ensure that you have access to the correct file formats of the branding logo. This may include vector files, high-resolution images, or any other formats specified by the brand guidelines.
03
Familiarize yourself with any restrictions or limitations set by the brand regarding the usage of their logo. This can include restrictions on altering the logo, using it in certain contexts, or combining it with other elements.
04
Follow the guidelines closely when using the branding logo. Use it consistently across all materials, whether it be on digital platforms, print materials, or any other mediums specified. Maintain the integrity of the logo and do not manipulate or distort it in any way.
05
Seek approval or feedback from the appropriate channels before using the branding logo in any major initiatives or campaigns. This can ensure that you are using the logo correctly and in accordance with the brand's overall strategy.
06
Regularly review and update your knowledge of the branding logo usage guidelines. Branding guidelines may change over time, and it is important to stay up to date to maintain brand consistency.
Who needs branding logo usage?
01
Businesses: Any type of business that wants to build a strong brand identity and maintain consistency across their marketing materials will need branding logo usage guidelines.
02
Designers: Graphic designers, web designers, and other creative professionals will need branding logo usage guidelines to ensure that they are using the logo correctly and in line with the brand's visual identity.
03
Advertising agencies: Advertising agencies responsible for creating campaigns or marketing materials for clients will need branding logo usage guidelines to incorporate the logo seamlessly into their work.
04
Non-profit organizations: Non-profit organizations often have a branding logo that represents their cause. Having usage guidelines ensures that their logo is used appropriately by both employees and external partners.
05
Educational institutions: Schools, universities, and educational organizations often have branding logos that are used in various applications. Usage guidelines help maintain a consistent and professional image throughout the institution's marketing materials.
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What is branding logo usage?
Branding logo usage refers to the specific guidelines and regulations set by a company for the proper application and display of their logo.
Who is required to file branding logo usage?
Any company or entity that uses a logo as part of their branding strategy is required to file branding logo usage.
How to fill out branding logo usage?
To fill out branding logo usage, one must follow the guidelines provided by the company and provide accurate information about the use and application of the logo.
What is the purpose of branding logo usage?
The purpose of branding logo usage is to ensure consistent and correct usage of the logo across all platforms and materials for brand identity and recognition.
What information must be reported on branding logo usage?
Information such as logo guidelines, usage restrictions, color codes, size specifications, and proper placement must be reported on branding logo usage.
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