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Get the free Media Pitching Cheat Sheet - Dure & Company

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For Office Use Only:MEDIA REGISTRATION Name:Agency:Address:City:Telephone Understate:Zip:Cell Number:Email Address: List any other people attending i.e. field producers, reporters, and/or camera persons:Affiliate:TelevisionRadioNewspaperOtherDates
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How to fill out media pitching cheat sheet

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How to fill out media pitching cheat sheet

01
Step 1: Start by gathering all the necessary information about your media pitch, including the target audience, key message, and desired outcome.
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Step 2: Create a clear and concise headline that grabs the attention of the media and sets the tone for your pitch.
03
Step 3: Write a brief introduction that introduces yourself or your brand and explains the purpose of the pitch.
04
Step 4: Provide relevant background information or statistics that support your pitch and make it more newsworthy.
05
Step 5: Outline the key points or unique selling propositions that make your story interesting and deserving of media coverage.
06
Step 6: Include any supporting materials or resources that can further enhance your pitch, such as high-quality images, videos, or testimonials.
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Step 7: Personalize your pitch by addressing the media contact by name and demonstrating your understanding of their beat or area of interest.
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Step 8: End your pitch with a strong call to action, encouraging the media to take the desired next steps, such as scheduling an interview or publishing a story.
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Step 9: Revise and proofread your pitch to ensure it is free of errors and effectively conveys your message and value proposition.
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Step 10: Keep track of your media pitches and follow up with the contacts to maximize your chances of getting media coverage.

Who needs media pitching cheat sheet?

01
PR professionals and agencies who are responsible for promoting their clients' businesses or brands through media coverage.
02
Entrepreneurs or startup founders who want to increase their visibility and attract attention from the media.
03
Marketing or communication professionals who are looking to enhance their company's public relations efforts through strategic media pitching.
04
Non-profit organizations and charities that need to raise awareness about their cause and attract support from the media.
05
Authors or writers who want to promote their books or articles by getting featured in newspapers, magazines, or online publications.
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A media pitching cheat sheet is a tool used by public relations professionals to organize and streamline their media outreach efforts, providing quick access to important information about journalists and media outlets.
Individuals or organizations engaging in media pitching as part of their public relations strategy are typically required to file a media pitching cheat sheet.
To fill out a media pitching cheat sheet, one should gather relevant information about the target media outlets, including contact details, pitching angles, and deadlines, and input this data into the designated format of the cheat sheet.
The purpose of a media pitching cheat sheet is to facilitate effective communication with the media, ensuring that pitches are timely, targeted, and relevant, ultimately increasing the likelihood of media coverage.
Information that must be reported on a media pitching cheat sheet typically includes journalist names, media outlets, contact information, pitch topics, deadlines, and any prior communications.
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