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CONTACT: Peggy Deny Executive Director Keep Atlanta Beautiful 404.249.5853 office Peggy. Deny keepatlantabeautiful.org FOR IMMEDIATE RELEASE: November 1, 2009, NEWS RELEASE Stepping Lightly in Atlanta
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Start with a catchy headline: The headline should grab attention and make the reader want to learn more about the news being announced.
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Provide a concise and informative summary: In the first paragraph, include the most important details, such as the who, what, when, where, why, and how of the news release. Make it clear and compelling.
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Use the inverted pyramid structure: Arrange the information in descending order of importance. The most crucial details should come first, followed by additional supporting information.
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Include quotes and testimonials: Including quotes from key figures or experts lends credibility and adds a human element to the news release. Testimonials from satisfied customers or clients can also be included to reinforce the message.
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Provide relevant statistics and data: If applicable, include relevant statistics, data, or research findings to support the claims made in the news release. This can help validate the importance or impact of the news being announced.
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Include contact information: At the end of the news release, provide contact information for media inquiries or further information. This may include a contact name, phone number, email address, or website link.

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