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01
Reciprocity: Begin by giving something of value to the other person, creating a sense of obligation.
02
Scarcity: Highlight the limited availability or exclusivity of what you are offering to increase its desirability.
03
Authority: Establish your credibility and expertise in the subject matter to gain trust and influence.
04
Consistency: Get people to commit to small initial requests, ensuring they are more likely to comply with larger requests later.
05
Liking: Build rapport and likability by finding common interests or compliments to create a positive connection.
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Consensus: Show evidence of what others are doing or support your idea to establish social proof and influence decision-making.

Who needs 6 principles of persuasion?

01
Anyone involved in sales or marketing can benefit from understanding and applying the 6 principles of persuasion.
02
Business professionals, entrepreneurs, advertisers, negotiators, fundraisers, and social influencers are some examples of individuals who can benefit from these principles.
03
They are also valuable for anyone seeking to improve their interpersonal skills or enhance their ability to persuade and influence others.
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The 6 principles of persuasion are reciprocation, commitment and consistency, social proof, authority, liking, and scarcity.
Any individual or organization using persuasive techniques in marketing or sales may be required to understand and apply the 6 principles of persuasion.
To fill out the 6 principles of persuasion, one must apply each principle effectively in their marketing or sales strategy.
The purpose of the 6 principles of persuasion is to understand how individuals are influenced and make informed decisions in marketing and sales tactics.
The information reported on 6 principles of persuasion may include how each principle is utilized in marketing campaigns and the impact on consumer behavior.
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