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Lapsed Member Strategies AFP sends up to five renewal notices to a member in order to get them to renew their membership. If a member is deciding whether they are going to renew, a personal ask from
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How to fill out lapsed member strategies

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How to fill out lapsed member strategies:

01
Identify lapsed members: The first step is to identify members who have not renewed their membership. This can be done through a database or membership management system.
02
Understand the reasons for lapses: It is important to understand why members have not renewed their membership. This can be done through surveys, interviews, or analyzing member data. The reasons could vary from lack of perceived value to financial constraints.
03
Develop targeted communication: Once the reasons for lapses are identified, develop targeted communication strategies to reach out to lapsed members. This could include personalized emails, phone calls, or mailings. The goal is to understand their concerns and offer solutions.
04
Provide incentives: To encourage lapsed members to renew their membership, consider offering incentives such as discounts, exclusive content, or access to special events. These incentives can provide a tangible benefit and re-engage members.
05
Track and measure success: It is important to track the effectiveness of lapsed member strategies. Monitor the number of lapsed members who renew their membership and evaluate the return on investment for the strategies implemented. Make adjustments as needed to optimize results.

Who needs lapsed member strategies?

01
Nonprofit organizations: Nonprofits rely on membership dues to support their mission and programs. Developing strategies to engage lapsed members can help drive revenue and sustain the organization's initiatives.
02
Associations: Associations often have members who join for specific benefits or networking opportunities. Lapsed member strategies can help organizations retain and re-engage members, ensuring the continued growth and success of the association.
03
Fitness clubs or gyms: Membership-based fitness clubs and gyms often struggle with member retention. Implementing lapsed member strategies can help these businesses keep members engaged, motivated, and committed to their fitness goals.
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Lapsed member strategies are plans and actions implemented by an organization to target and re-engage members who have not renewed their membership.
Any organization that has members whose memberships have lapsed and needs to be renewed is required to file lapsed member strategies.
Lapsed member strategies can be filled out by outlining specific tactics and communication plans to reach out to lapsed members and encourage them to renew their memberships.
The purpose of lapsed member strategies is to retain and re-engage lapsed members, ultimately increasing membership renewal rates and maintaining a strong membership base.
Information such as the number of lapsed members, targeted communication channels, proposed incentives for renewal, and expected outcomes should be reported on lapsed member strategies.
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