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EXECUTIVE BRIEFING: ADVERTISING TECHNOLOGY PURCHASE GUIDELINES MARCH 2018 Subscribe to our Monthly Newsletter for regular IAB Resource updatesTHANK YOU TO OUR CONTRIBUTORS The IAB would like to thank

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Advertising technology, also known as ad tech, refers to the tools and software used by companies to manage and optimize their digital advertising campaigns.

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Any company or individual involved in digital advertising campaigns may be required to file advertising technology.

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The purpose of advertising technology is to help companies improve the effectiveness and efficiency of their digital advertising campaigns.

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Companies must report information such as the total ad spend, the number of impressions served, the click-through rate, and the return on investment.

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