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Classification: CONFIDENTIALBroadband SpeedsnMystery shopping Market research report Tim Barber Director Tel: 020 7490 9121 Tim.barber@bdrccontinental.com Job no./file name/version no./04.10.2017/security
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How to fill out broadband speeds mystery shopping

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How to fill out broadband speeds mystery shopping

01
Start by understanding the purpose of broadband speeds mystery shopping. It is a method used to assess the quality and speed of internet service providers.
02
Determine the specific metrics and parameters that need to be evaluated during the mystery shopping process. This may include download and upload speeds, latency, and customer service responsiveness.
03
Identify the target internet service providers to mystery shop. Consider selecting a mix of different providers to get a comprehensive view of the broadband speeds in the area.
04
Prepare a mystery shopping script or questionnaire that outlines the tasks to be performed and the questions to be asked during the evaluation. This will help ensure consistency and provide useful data for analysis.
05
Conduct the mystery shopping. Follow the script or questionnaire while performing tasks such as running speed tests, contacting customer support, or interacting with various online services.
06
Record the data collected during the mystery shopping process. This can be done using a structured form or spreadsheet to keep track of all the observations and measurements.
07
Analyze the collected data to identify patterns, trends, and areas of improvement for each internet service provider. This will help in generating insights and recommendations for enhancing broadband speeds and customer satisfaction.
08
Prepare a report summarizing the findings and recommendations. This report can be shared with the relevant stakeholders, such as internet service providers, regulatory bodies, or consumer advocacy groups, to drive improvements in broadband speeds.
09
Continuously monitor and update the mystery shopping process to ensure its effectiveness and relevance in assessing broadband speeds. This may involve revising the evaluation criteria, adding new tasks, or incorporating emerging technologies.
10
Regularly communicate the results of broadband speeds mystery shopping to interested parties, such as consumers, industry experts, and policy-makers, to raise awareness and foster a competitive and high-quality broadband market.

Who needs broadband speeds mystery shopping?

01
Broadband speeds mystery shopping can be beneficial for various stakeholders, including:
02
- Consumers: Mystery shopping helps consumers make informed decisions about which internet service provider to choose based on their broadband speeds and overall performance. It gives them valuable insights into the quality of service and helps them seek recourse if necessary.
03
- Internet Service Providers: Mystery shopping provides ISPs with feedback on their broadband speeds and customer service quality. This feedback helps them identify areas for improvement, optimize their network infrastructure, and enhance customer satisfaction.
04
- Regulatory Bodies: By conducting broadband speeds mystery shopping, regulatory bodies can assess whether ISPs are delivering the advertised speeds and complying with industry standards. This information can be used to monitor and enforce regulations, ensuring fair competition and protecting consumers' interests.
05
- Industry Experts and Researchers: Broadband speeds mystery shopping generates data and insights that can be used by industry experts and researchers for benchmarking, analysis, and policy development. It helps them understand the state of broadband services and identify opportunities for innovation and improvement.
06
- Consumer Advocacy Groups: Mystery shopping data can be leveraged by consumer advocacy groups to advocate for better broadband services, lobby for policy changes, and support consumer rights. It helps them identify service gaps, highlight issues, and push for industry accountability.
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Broadband speeds mystery shopping involves testing the actual internet speeds provided by various broadband providers.
Broadband providers are required to file broadband speeds mystery shopping.
Broadband speeds mystery shopping is typically filled out by conducting speed tests and reporting the results to the appropriate regulatory body.
The purpose of broadband speeds mystery shopping is to ensure that broadband providers are delivering the speeds they advertise to customers.
Information such as the actual internet speeds, time of testing, location of testing, and broadband provider must be reported on broadband speeds mystery shopping.
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