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Hello everyone how are you all great such a wonderful crowd thank you so much for all coming to my talk today, so my name is Jenny Love and I'm a user experience researcher here at Google I've been at Google now this month for 10 years and I heard that that coincides thank you I heard that that coincides with the number of years we've been having i/o conferences so double anniversary that's really fun so this afternoon we're going to be talking about developing great apps and creating principles of mobile app design that I want to share with you so that you can create great experiences for your users and why is this important well it's important because there are sorry there are over 1.5 million apps in each of the app stores as we know, so there's a lot of concentrate there's a lot of competition out there, and you don't want your app to suffer from usability flaws I think usability flaws and user experience issues can contribute to the lack of engagement that some apps have so for example we've learned that things like 25% of apps sometimes don't get used more than once and 34% of apps aren't open more than 11 times, so that is these statistics that are around with regard to you know app engagement and bee engagement we're doing a lot of work on that issue itself at Google with certain products that we're bringing out, but I think it's also on us to like really work on our you know user experience and our usability issues in our apps, so I'm going to tell you about three things in the rest of my talk I'm going to tell you a story about an experience I had with an app recently I'm going to tell you about a study that we ran to understand what makes a really great app experience, and I'm going to go through some of the principles that we have published online so that you can understand some key things that you can do to make your app experience better and within those principles I've got a number of resources for you as well that can help you along the way so my story while I was on vacation with my family here we are we're having a wonderful time in Florida that's me and my partner and my kids, and before we went on vacation I set up a series of hotels for us to stay at it was a South driving tour and I PRE bought these I did that on my laptop when I got to Florida I found that a lot of hotels have started using making use great use of new technologies apps specifically in order to give me some really seamless experiences on my trip they do things now like enabling me to check in before I get there so just like I can for an airplane and enabling me to go straight up to my room in order to open the door just with the app that's pretty cool I was pretty blown away by these new things that they were able to do but what happened when I was on vacation was the notification to check in came while I was standing in line at something like this the roller coaster at the theme park it asked me did I want to check in, and it also asked me did I want to...
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