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FORM ADV UNIFORM APPLICATION FOR INVESTMENT ADVISER REGISTRATION AND REPORT BY EXEMPT REPORTING ADVISERS Primary Business Name: OVERWATER PARTNERS LLC CRD Number: 283540Annual Amendment All Sections
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Customer relationship management (CRM) is a strategy for managing interactions with customers and potential customers.
Businesses that have customers or potential customers and want to effectively manage their relationships with them.
CRM software can be used to input and track customer information, interactions, and transactions.
The purpose of CRM is to improve customer relationships, retention, and ultimately drive sales and profitability.
Information such as customer contact details, purchase history, interactions, and preferences.
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