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Choice Overload and Simplicity Seeking Sheena S. Iyengar Columbia University Graduate School of Business Emir Kamenica University of Chicago Graduate School of Business February 6 2007 ABSTRACT In settings such as investing for retirement or choosing a drug plan individuals face a staggering number of options.
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Choice overload refers to the situation where individuals have difficulty making decisions when faced with too many options. Simplicity, on the other hand, is the concept of providing a straightforward and easy-to-understand user experience or product.
The responsibility of filing choice overload and simplicity generally falls on the individuals or organizations providing products or services that have multiple options or features. This can include businesses, service providers, or even designers and developers of digital platforms.
Filling out choice overload and simplicity involves assessing the available options or features and their impact on decision-making. This can be done through user testing, surveys, or interviews to understand the user's experience and identify areas where simplification or reduction of choices can be implemented.
The purpose of choice overload and simplicity is to enhance the decision-making process for individuals by reducing cognitive load and making it easier to evaluate options or features. By simplifying the choices, it can lead to increased satisfaction, better decision outcomes, and improved user experiences.
The specific information to be reported on choice overload and simplicity can vary depending on the context and industry. It typically includes details about the available options or features, any measures taken to simplify or reduce the choices, and the impact on user experience or decision-making. Additionally, qualitative and quantitative data may be provided to support the findings.
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