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FORM ADV UNIFORM APPLICATION FOR INVESTMENT ADVISER REGISTRATION AND REPORT BY EXEMPT REPORTING ADVISERS Primary Business Name: DUALITY GROUP CRD Number: 293271OtherThanAnnual Amendment All Sections
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How to fill out primary business name duality

01
To fill out primary business name duality, follow these steps:
02
Identify the primary name of your business. This is the name that you commonly use and that is recognized by your customers or clients.
03
Determine if you also have a secondary name or duality for your business. This could be a shorter version, an alternative spelling, or a translation of your primary name. It is important to have consistency in your branding and messaging.
04
Update your business documents, such as letterheads, business cards, and invoices, with both the primary and secondary names.
05
Make sure your online presence reflects both names. This includes updating your website, social media profiles, and online directories.
06
Inform your customers, clients, and business partners about the primary business name duality. This can be done through email newsletters, social media posts, or in-person communication.
07
Monitor the use of both names to ensure consistency and to avoid confusion.

Who needs primary business name duality?

01
Primary business name duality is beneficial for businesses that meet any of the following criteria:
02
- Businesses operating in multiple countries or regions where different languages are used.
03
- Businesses with a brand name that is lengthy or difficult to pronounce, and want to have a shorter or simpler alternative name.
04
- Businesses with a registered name that is different from their commonly used name and want to ensure both names are recognized.
05
- Businesses that want to target specific customer segments with different naming conventions, such as a formal name for corporate clients and a casual name for individual consumers.
06
In general, primary business name duality can be helpful for any business that wants to maintain consistent branding while accommodating different naming needs.
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Primary business name duality refers to the legal and operational framework where a business entity operates under both a registered business name and a trade name that may differ from its legal name.
Businesses that operate under a different trade name from their registered business name are required to file primary business name duality.
To fill out primary business name duality, one must provide their registered business name, the trade name, the business structure, and any other required identifying information as specified by the relevant authority.
The purpose of primary business name duality is to ensure transparency and accountability in business operations, allowing consumers to identify the legal entity behind a trade name.
Information that must be reported includes the legal business name, trade name, business address, and the names of responsible parties or owners.
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