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Identity Standards Manual Spring 2013 Table of Contents Introduction to Branding Standards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 About the Cornerstone University
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How to fill out identity standards manual
How to fill out an identity standards manual:
01
Start by gathering all relevant information and materials needed for creating the manual, such as company logos, branding guidelines, and official colors.
02
Create a clear and concise table of contents that outlines the different sections and topics to be covered in the manual.
03
Begin with an introduction that explains the purpose and importance of the identity standards manual.
04
Provide detailed instructions on how to use company logos and any related guidelines for consistent branding.
05
Include guidelines for typography, specifying the preferred fonts, sizes, and spacing to maintain a consistent visual identity.
06
Detail the correct usage of color, including primary and secondary brand colors, and provide instructions on when and how to use them.
07
Cover guidelines for imagery and photography, outlining the types of images that align with the brand and any specific requirements or restrictions.
08
Include instructions on how to create and use templates for various marketing materials, such as brochures, presentations, or social media graphics.
09
Provide guidance on creating a cohesive visual style for digital platforms, including website design, social media profiles, and email marketing.
10
Consider including examples and visuals throughout the manual to better demonstrate how to implement the identity standards.
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Review and revise the manual regularly to ensure it remains up to date with any changes in branding or design guidelines.
Who needs an identity standards manual:
01
Businesses or organizations that want to maintain a consistent and strong brand identity across all marketing materials.
02
Marketing and design teams within a company that are responsible for creating and implementing branding and design guidelines.
03
Freelancers or contractors working on projects for a company who need clear instructions on how to adhere to the brand identity.
04
Any individuals involved in the creation or approval of marketing materials, ensuring that they follow the established brand guidelines.
05
New employees or team members who need an introduction to the company's branding and design standards.
06
Clients or stakeholders of a company who want to understand and align with the brand identity in collaborations or partnerships.
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What is identity standards manual?
The identity standards manual is a document that outlines the guidelines for how a brand should be presented visually and verbally.
Who is required to file identity standards manual?
Companies or organizations that have a brand identity and want to ensure consistency in its presentation are required to file an identity standards manual.
How to fill out identity standards manual?
To fill out an identity standards manual, one must include details such as logo usage, color palette, typography, tone of voice, and any other relevant brand guidelines.
What is the purpose of identity standards manual?
The purpose of an identity standards manual is to maintain consistency and integrity in how a brand is presented across all platforms and materials.
What information must be reported on identity standards manual?
Information such as logo usage guidelines, color codes, font styles, and tone of voice guidelines must be reported on an identity standards manual.
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