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CRM STRATEGIES FOR A SMALL-SIZED ONLINE SHOPPING MALL BASED ON ASSOCIATION RULES AND SEQUENTIAL PATTERNS Beom-Soo Shim, School of Business, Korea University, Seoul, South Korea, busy Korea.ac.KR Yong-Moo
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How to fill out CRM for malls?

01
Start by gathering all the necessary information: Begin by collecting relevant data about the mall, including its location, size, amenities, and any special features or events. This information will help populate the CRM system accurately.
02
Categorize and organize data: Create different categories or segments within the CRM system to classify the data effectively. For example, separate data regarding tenant details, leasing contracts, financial records, and customer information.
03
Input tenant details: Record all essential tenant information into the CRM system. This may include the tenant's name, contact information, lease terms, rent payments, and any ongoing communication or issues.
04
Capture leasing contracts: Input all leasing agreements, including lease terms, rent amount, lease start and end dates, provisions, and any additional notes or attachments related to the contract. This ensures the CRM system keeps a comprehensive record of all leasing activities.
05
Manage financial records: Record and update financial data such as rent payments, maintenance costs, utilities, and any additional charges or payments associated with the mall's operations. Regularly reconcile this information with the accounting system to maintain accurate financial records.
06
Track customer information: Maintain a database of customer information, including contact details, purchase history, preferences, and feedback. This allows for targeted marketing campaigns, personalized communication, and the ability to enhance the customer experience within the mall.

Who needs CRM for malls?

01
Mall owners and operators: CRM systems are essential for mall owners and operators as they provide a centralized platform to manage all aspects of the mall's operations. It allows them to streamline tenant and leasing management, monitor financial records, and track customer interactions, ultimately enhancing the overall efficiency and profitability of the mall.
02
Tenant managers: Those responsible for managing tenants within the mall can greatly benefit from CRM systems. By providing a structured approach to tenant information, leasing contracts, and ongoing communication, CRM systems enable tenant managers to effectively handle leasing agreements, manage tenant relationships, and address any issues or concerns promptly.
03
Marketing and sales teams: CRM systems are invaluable tools for marketing and sales teams working in malls. These systems allow for targeted marketing campaigns based on customer segmentation, enable personalized communication with customers, and provide insights into customer behavior and preferences. This aids in driving foot traffic, increasing sales, and maximizing customer satisfaction within the mall.
In summary, filling out a CRM for malls involves gathering and organizing data, inputting tenant and leasing information, managing financial records, and tracking customer interactions. CRM systems are crucial for mall owners and operators, tenant managers, and marketing and sales teams to enhance operational efficiency and improve the overall customer experience within the mall.
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CRM for malls is a Customer Relationship Management system specifically designed to cater to the needs of shopping malls in managing customer interactions, improving customer service, and increasing customer satisfaction.
Mall owners, managers, or operators are required to file CRM for malls.
To fill out CRM for malls, mall personnel need to input relevant customer data such as sales transactions, customer feedback, and preferences into the CRM system.
The purpose of CRM for malls is to enhance customer experiences, personalize marketing efforts, and improve overall mall operations.
Information such as customer demographics, transaction history, feedback, and preferences must be reported on CRM for malls.
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