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Ce manuel des normes graphiques est un guide pour l'utilisation correcte du nom et de l'identité visuelle de l'Université, visant à renforcer l'image publique de l'UMBC.
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How to fill out Graphic Standards Manual

01
Gather all necessary branding assets including logos, fonts, and color palettes.
02
Define the primary and secondary color schemes, including hex and RGB values.
03
Outline logo usage guidelines, including clear space and minimum size requirements.
04
Specify typography rules, including font sizes, styles, and hierarchy.
05
Include examples of correct and incorrect usage of branding elements.
06
Provide templates for common marketing materials, such as business cards and letterheads.
07
Detail any required imagery styles, including photography and illustration guidelines.
08
Compile all guidelines into a coherent document with a clear table of contents.

Who needs Graphic Standards Manual?

01
Brand managers
02
Graphic designers
03
Marketing teams
04
Advertising agencies
05
Product teams
06
Corporate communicators
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A Graphic Standards Manual is a document that outlines the guidelines and specifications for the consistent use of graphic elements, including logos, typography, colors, and overall design as it relates to branding and visual communication.
Typically, organizations, businesses, and agencies that wish to maintain a consistent brand identity are required to file a Graphic Standards Manual. This can include marketing teams, design departments, and any stakeholders involved in producing branded materials.
To fill out a Graphic Standards Manual, one should collect and document specific guidelines for the graphic elements used in their branding, including logo usage, color schemes, typography, imagery styles, and layout principles, ensuring each section includes visual examples for clarity.
The purpose of a Graphic Standards Manual is to ensure brand consistency across all forms of media and communication, by providing clear guidelines on the use of visual elements to represent the brand effectively.
The information that must be reported in a Graphic Standards Manual includes the brand's logo specifications, color palettes, font styles and sizes, usage rules for graphics, layout guidelines, and any additional design elements necessary for maintaining brand identity.
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