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TABLE OF CONTENTS Page No. SECTION I PURCHASE DECISION INVOLVEMENT .............................................1SECTION II WEBSITE USAGE ................................................................................

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What is marketingscalescomresearchinvolvementinvolvement in form purchase?

The involvement in form purchase refers to the level of engagement or interest a consumer has when making a purchase decision.

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Any individual or organization involved in the purchase process may be required to file the involvement in form purchase.

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The purpose of the form is to gather data on consumer engagement and interest levels during the purchase process.

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Information such as the product or service being purchased, the decision-making process, and the level of involvement or interest must be reported.

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