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Ethiopian Food and Drug AuthorityGeneral Guidelines for Marketing Authorization of Medical Devices Fourth Edition January 2022 Addis Ababa, Ethiopia×Vegetable of Contents Table of Contents ...................................................................................................................
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General guidelines for marketing are a set of rules and principles that businesses follow to ensure their marketing practices are ethical, legal, and effective.
All businesses that engage in marketing activities are required to have and file general guidelines for marketing.
General guidelines for marketing can be filled out by outlining policies, procedures, and best practices related to marketing activities.
The purpose of general guidelines for marketing is to provide a framework for businesses to plan, execute, and evaluate their marketing strategies in a consistent and responsible manner.
Information such as target audience, messaging, channels, budget, and metrics for measuring success must be included in general guidelines for marketing.
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