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TECHNICAL AD SPECIFICATIONS 09/2020Contents SPOT OPTIMIZERVIDEO PRODUCTS PRODUCTAPPLYING SPECSCOMMENTSVIDEO General Video Ad SpecificationsBUMPER General Video Ad Specifications Max. Spot length 610VERTICAL
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How to fill out technical ad specifications

01
Start by gathering all the necessary information about the technical requirements of the ad, such as ad dimensions, file format, and file size limitations.
02
Make sure to understand the specific guidelines and specifications provided by the platform or advertising network where the ad will be displayed.
03
Begin by creating a new document or template in a design or editing software, such as Adobe Photoshop or Illustrator.
04
Set the document size and resolution according to the ad specifications provided. Pay attention to any bleed or safe zone requirements.
05
Design and create the ad content within the designated document area, following any branding or visual guidelines provided.
06
Consider incorporating any interactive or animated elements if applicable to the ad format.
07
Ensure that the ad content is visually compelling, engaging, and aligns with the desired message or call to action.
08
Pay attention to the color mode and file format requirements, such as RGB or CMYK color and JPEG or PNG file types.
09
Optimize the file size of the ad while maintaining good quality. Compress images or videos if necessary.
10
Double-check that the ad specifications are met, including file size limitations and any additional requirements like HTML5 or responsive design.
11
Save the final ad file in the appropriate format and follow the recommended naming conventions.
12
Submit the technical ad specifications along with the completed ad file to the relevant party, such as an advertising agency or directly to the platform or network where the ad will be published.
13
Keep a record or copy of the technical ad specifications for future reference or potential updates.

Who needs technical ad specifications?

01
Companies and businesses that plan to advertise their products or services online.
02
Advertising agencies or professionals who create and manage ad campaigns for clients.
03
Publishers or website owners who want to display ads on their platforms.
04
Digital marketing teams or individuals responsible for planning and implementing online advertising strategies.
05
Platforms or advertising networks that set guidelines and specifications for ad submissions.
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Technical ad specifications outline the requirements and guidelines for creating and submitting advertisements for a specific platform or publication.
Advertisers and agencies creating and submitting advertisements are typically required to file technical ad specifications.
Technical ad specifications are typically filled out by following the guidelines provided by the platform or publication, which may include details on file formats, dimensions, and other requirements.
The purpose of technical ad specifications is to ensure that advertisements meet the necessary requirements for quality and compatibility with the platform or publication.
Technical ad specifications may require information such as file format, dimensions, color profile, file size, and any specific instructions provided by the platform or publication.
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