A Janus facing person is perceived to be an agent who sees the future negatively, even as he or she is not concerned about what happens to the present. He or she is able to perceive the future, but is not worried about it. It is interesting to note that this interpretation is not limited to ancient cultures. The Chinese, as well, believe in two Janus beings, with good and evil sides. This Janus being perspective is also used in business. “It's called Jenna, it goes down forever,” said one top-level American executive about how companies operate. In January 1981, in the middle of a recession, the Bank of Japan, the world's third largest bank by deposit and loan holdings, stopped paying interest on the deposits it held. The bank had made the move just prior to its massive purchases of U.S. government assets. It was the first time that a major, industrialized country had stopped paying interest to hold money. The move was a sign that Japan was now running in to trouble. But to the rest of the world it was nothing— the Japanese were not worried about the economy and, as always, the bankers were “confident of their plan,” because they knew that they could create more money. The Japanese had always had a fondness for printing money. In the years before World War II “there were very few regulations on the banks as long as their loans extended were for the purposes for which they were made and that they remained reasonable in amount,” said Mark Calcareous, director of the University of Maryland Center for Monetary and Financial Studies. This was the way that the Japanese did something the U.S. Fed and Federal Reserve Bank of New York were not doing— printing money that they did not have. In the 1930s the government printed money to fund military production while the Fed kept interest rates low in the hopes that this would inflate the U.S. economic system. But in recent years this balance sheet manipulation became known as HE, a practice that was criticized as a stimulus in the name of fiscal retooling that would stimulate a sluggish real economy. In Japan, the central bank had its own “HE” program. It set an official money supply target for years; it issued bonds, which they traded to finance government spending. Then the country cut its bond purchases, to a little over 60 per cent of its economy, and increased its money supply by the same proportion. It worked— so far, so good.
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C A L L F O R P A P E R S Academy of International Business 1999 ANNUAL MEETING The Janus Face of Globalization NOVEMBER 20-23, 1999 CHARLESTON PLACE, CHARLESTON, SOUTH CAROLINA CONFERENCE THEME he
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