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Middlesex University Research Repository An open access repository of Middlesex University researchhttp://eprints.MDX.ac.ukForoudi, Panted ORCHID logoORCID: https://orcid.org/0000000340007023, Cuomo,
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01
Understand the concept of country-of-origin effect: It refers to the influence that the country of manufacture has on a consumer's perception of a product.
02
Research and identify the target market of millennials: Millennials are individuals born roughly between 1981 and 1996, known for their unique characteristics and behaviors.
03
Tailor the product or brand to align with the preferences and values of the target market: Consider factors such as pricing, branding, messaging, and distribution channels.
04
Utilize market research and consumer insights to ensure that the country-of-origin effect and millennial preferences are incorporated effectively.

Who needs country-of-origin effect and millennials?

01
Companies looking to establish a competitive edge in the global marketplace, as country-of-origin can impact consumer perceptions and purchase decisions.
02
Brands aiming to connect with the lucrative millennial demographic, known for their significant purchasing power and influence in various industries.
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Country-of-origin effect is the psychological connection consumers make between a product and its country of origin. Millennials are individuals born between 1981-1996.
Companies and businesses that want to understand consumer perceptions and preferences related to a product's country of origin, especially when targeting millennial consumers.
To fill out country-of-origin effect and millennials, companies can conduct market research, surveys, and analyze consumer behavior to gather relevant data.
The purpose is to better understand how a product's country of origin affects consumer perceptions and purchasing decisions, particularly among millennials.
Information such as consumer preferences, perceptions, attitudes, and behaviors related to a product's country of origin within the millennial demographic.
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