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BRAND STYLE GUIDE UPDATED JANUARY 12, 20221 | INTRODUCTIONContents11 LANGUAGE 12 AP Style 13 Notes and exceptions 14 How we refer to ourselves 15 Email signature format 16 VISUALS 17 Our primary logo
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How to fill out brand style guide
How to fill out brand style guide
01
Start by compiling all necessary brand assets such as logo files, fonts, color codes, and brand guidelines.
02
Create a clear and organized document that outlines the dos and don'ts of using the brand assets.
03
Include instructions on how to correctly use the logo in various sizes and formats.
04
Define the brand's color palette and provide the hex codes for each color.
05
Specify the approved fonts for use in marketing materials and provide links to where they can be downloaded.
06
Detail any photography or imagery guidelines for maintaining a consistent brand look and feel.
07
Include examples of correctly branded materials for reference.
08
Regularly update the brand style guide as needed to ensure consistency across all communications.
Who needs brand style guide?
01
Companies looking to maintain a consistent brand identity across all marketing materials.
02
Marketing and design teams responsible for creating branded content.
03
Freelancers or agencies working with multiple clients who need to adhere to specific branding guidelines.
04
Startups and small businesses looking to establish a strong brand presence from the beginning.
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What is brand style guide?
A brand style guide is a document that provides guidelines on how a brand should be presented across various communication channels.
Who is required to file brand style guide?
Companies or organizations that want to maintain consistency in their branding and marketing materials are required to create and file a brand style guide.
How to fill out brand style guide?
Fill out a brand style guide by outlining the brand's logo usage, color palette, typography, tone of voice, and other visual elements that represent the brand.
What is the purpose of brand style guide?
The purpose of a brand style guide is to ensure consistency in the presentation of a brand across all platforms, helping to build brand recognition and trust.
What information must be reported on brand style guide?
A brand style guide may include information on logo usage, color codes, typography guidelines, brand voice, and tone, among other elements.
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