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Rev. Inter. Bus. Econ. Res. Vol 2(2)638An Exploratory Study of Product and Brand
Positioning Typologies with Respect to
Pharmaceutical Companies
Sanjiwani Jay ant Kumar*
KJ Somalia Institute of Management
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What is an exploratory study of?
An exploratory study is a preliminary research project that seeks to gather information and gain insights on a specific topic or subject.
Who is required to file an exploratory study of?
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