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New Features Guide10/19/2018 Blackbaud Community Spark New Features US 2017 Blackbaud, Inc. This publication, or any part thereof, may not be reproduced or transmitted in any form or by any means,
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How to fill out marketing cloud journeys and

01
Define your target audience and objectives for the journey.
02
Create an entry source that determines how contacts enter the journey.
03
Configure decision split activities to branch the journey based on various criteria.
04
Design personalized and engaging content for each touchpoint in the journey.
05
Test and optimize the journey before activating it for a larger audience.

Who needs marketing cloud journeys and?

01
Marketing professionals who want to automate and personalize their customer journey
02
Companies looking to increase customer engagement and drive conversions
03
Businesses aiming to improve customer retention and loyalty
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Marketing cloud journeys is a feature within marketing cloud that allows marketers to create personalized customer journeys across multiple channels.
Marketing professionals and businesses that utilize marketing cloud for their marketing campaigns are required to file marketing cloud journeys.
To fill out marketing cloud journeys, users need to create a journey map, define the audience segments, establish goals, set up email triggers, and track performance metrics.
The purpose of marketing cloud journeys is to create personalized and seamless customer experiences that drive engagement and conversion.
Information such as customer interaction data, engagement rates, conversion metrics, and ROI must be reported on marketing cloud journeys.
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