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University Brand GuidelinesTABLE OF CONTENTS Brand voice3Visual identity5University logos6University seal7Secondary marks8Tertiary marks9Clear space10University fonts11University colors12Logo don\'ts13Patterns

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What is visual identity?

Visual identity is the visual aspect of a brand or organization, including its colors, logo, typography, and overall design style.

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Any organization or brand that wants to establish a consistent and recognizable visual image should file for visual identity.

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Visual identity can be filled out by creating a style guide that outlines the colors, logo usage, typography, and design elements to be used consistently.

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The purpose of visual identity is to create a strong and memorable visual image that reflects the values and personality of a brand or organization.

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Visual identity should include details on colors, logo usage, typography guidelines, and other design elements.

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