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Get the free A guide to brand management in M&A - Deloitte

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Quilling Partners, Inc. Brand Identity Guideline Updated 9.24.14Contents INTRODUCTION What is a Brand? ....................................................................................................................................................................................................................................
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Research your target audience and competitors.
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A guide to brand is a document that outlines the guidelines and parameters for how a brand should be represented and communicated.
Typically, companies or organizations that want to maintain consistency in how their brand is portrayed across various channels are required to file a guide to brand.
To fill out a guide to brand, one must include information such as logo usage guidelines, color palettes, typography choices, and tone of voice recommendations.
The purpose of a guide to brand is to ensure consistency in brand messaging and visual identity, ultimately helping to strengthen brand recognition and loyalty.
Information that must be reported on a guide to brand includes logo specifications, color codes, font styles, brand values, and examples of brand application.
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