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St. Mary's UniversityGRADUATE PROGRAM FACTORS UNDERLYING BRAND PREFERENCE OF CONSUMERS THE CASE OF BOTTLED WATER BRANDS IN ADDS DaBaby Hanna MohammedAdvisor: Genie Annual (PhD)DECEMBER 2018 Addis

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What is factors affecting customers preference?

Factors affecting customer preference include price, quality, brand reputation, customer service, and personal preferences.

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Businesses and organizations that want to understand their customers' preferences and make informed decisions.

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Factors affecting customer preference can be filled out through surveys, market research, and data analysis.

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Information such as customer feedback, demographic data, market trends, and competitor analysis must be reported on factors affecting customer preference.

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