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AFP Foundation for Philanthropy 2022 BE the CAUSE Campaign Gift/Pledge Form Name IDTitleOrganization ___Address CityStateBusiness Photocell Phoneme Phone ZIP ___EmailChapter Name___Yes, I will support
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Identify a cause that aligns with your brand values and mission.
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Cause-related marketing knowledge refers to the understanding and skills needed to create partnerships between businesses and nonprofits to promote a cause while also achieving business objectives.
Businesses and organizations engaging in cause-related marketing initiatives are required to report their activities and efforts.
To fill out cause-related marketing knowledge, detailed information about the partnership, goals, activities, and outcomes must be provided in a report or submission form.
The purpose of cause-related marketing knowledge is to showcase the impact of the partnerships between businesses and nonprofits, and to demonstrate corporate social responsibility.
Information such as the name of the partners, description of the cause, details of marketing activities, financial contributions, and outcomes must be reported.
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