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AFP Foundation for Philanthropy
2022 BE the CAUSE Campaign Gift/Pledge Form
Name IDTitleOrganization ___Address
CityStateBusiness Photocell Phoneme Phone ZIP
___EmailChapter Name___Yes, I will support
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How to fill out what is cause-related marketingknowledge

How to fill out what is cause-related marketingknowledge
01
Identify a cause that aligns with your brand values and mission.
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What is what is cause-related marketingknowledge?
Cause-related marketing knowledge refers to the understanding and skills needed to create partnerships between businesses and nonprofits to promote a cause while also achieving business objectives.
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Businesses and organizations engaging in cause-related marketing initiatives are required to report their activities and efforts.
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The purpose of cause-related marketing knowledge is to showcase the impact of the partnerships between businesses and nonprofits, and to demonstrate corporate social responsibility.
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Information such as the name of the partners, description of the cause, details of marketing activities, financial contributions, and outcomes must be reported.
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