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ST. MARY UNIVERSITY SCHOOL OF GRADUATE STUDIESASSEMENT OF MARKET SHARE OF ETHIOPIAN INSURANCE CORPORATION IN THE INSURANCE INDUSTRY BY ASHEN AFI MENGISTUAugust, 2020 ADDIS ABABA, ETHIOPIAASSEMENT
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01
Identify the market you want to assess.
02
Gather data on the total market size and your company's sales in that market.
03
Calculate your company's market share by dividing your sales by the total market size and multiplying by 100.
04
Compare your market share to competitors in the same market.
05
Analyze the factors that are impacting your market share, such as pricing, product quality, or marketing strategies.
06
Use the assessment to make informed decisions on how to improve your company's market share.

Who needs assement of market share?

01
Companies looking to understand their position in the market compared to competitors.
02
Investors evaluating the performance and potential growth of a company.
03
Marketing teams developing strategies to increase market share.
04
Researchers studying market trends and dynamics.
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Assessment of market share is the process of determining the percentage of total sales or revenue in a specific market that a company or product holds.
Companies or organizations operating in a specific market are required to file assessment of market share.
Assessment of market share can be filled out by providing accurate data on sales or revenue figures and market size.
The purpose of assessment of market share is to analyze a company's position in the market and compare it with competitors.
Information such as sales figures, revenue data, market size, and competitor analysis must be reported on assessment of market share.
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