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Chapter 13Digital Marketing and Social Networking1) All business is conducted via the Internet. True False 2) All digital marketing is conducted via the Internet. True False 3) The Internet impedes
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Identify your goals and objectives for social listening
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Select a social listening tool or platform that meets your needs
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Set up relevant keywords or phrases to monitor
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Monitor and analyze social media conversations and mentions related to your brand or industry
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Engage with your audience based on insights gained from social listening
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Track and measure the impact of your social listening efforts

Who needs what is social listening?

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Social listening is the process of monitoring digital conversations to understand what customers are saying about a brand or industry.
Businesses and organizations that want to track online conversations about their brand or industry are required to file social listening reports.
To fill out a social listening report, companies typically use social listening tools to gather data from social media platforms and analyze the information.
The purpose of social listening is to gain insights into customer opinions, preferences, and trends in order to inform marketing strategies and improve customer satisfaction.
Information such as customer sentiments, trending topics, brand mentions, and competitor analysis must be reported in a social listening analysis.
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