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DISCUSSION PAPER SERIES DP No. 15599Mystery Shopping as a Strategic Management Practice in MultiSite Firms Sidney T. Block Guido Rebel Matthias Heinz Nikolai ZubanovSEPTEMBER 2022DISCUSSION PAPER
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Find a reputable mystery shopping company to work with.
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Read the guidelines for the assignment carefully to understand what is expected.
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Visit the assigned location and complete the mystery shopping evaluation form based on your observations.
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Mystery shopping can be needed by businesses looking to evaluate their customer service and operational standards.
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Mystery shopping is a market research technique used by companies to evaluate the quality of services and gather information about customer experiences.
Mystery shopping is typically conducted by hired mystery shoppers who pose as regular customers.
Mystery shopping reports are usually filled out online or on paper forms provided by the company conducting the research.
The purpose of mystery shopping is to help companies improve customer service, identify areas for improvement, and monitor the performance of their employees.
Mystery shopping reports typically include details about the shopper's experience, interactions with employees, and overall satisfaction with the service provided.
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