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Bachelor of Business Administration (BBA)Consumer Behaviors (M)Block1CONSUMER BEHAVIOR ISSUES AND CONCEPTSUnit1 Consumer Behavior Nature, Scope and ApplicationsUnit2 Industrial Buying Behavior Unit3
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Consumer behavior nature and scope refers to the study of how individuals make decisions to spend their available resources on consumption of goods and services.
Consumers, researchers, and businesses may be interested in studying consumer behavior nature and scope.
Consumer behavior nature and scope can be filled out by conducting research, surveys, and analyzing consumer preferences and habits.
The purpose of studying consumer behavior nature and scope is to understand consumer preferences, buying habits, and decision-making processes.
Information such as demographic data, psychographic data, purchase behavior, and consumer attitudes may be reported in consumer behavior nature and scope.
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