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RY2022 Medicare Performance Adjustment (MPA) Attribution FAQ Contents Overview of Y3 MPA Attribution Algorithm .....................................................................................................2

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How to fill out two-step attribution for measures

01

Step 1: Identify the initial source of the measurement, such as a marketing campaign or event.

02

Step 2: Determine the subsequent interactions that led to the final measurement, such as a follow-up email or social media ad.

Who needs two-step attribution for measures?

01

Companies or organizations looking to accurately track and attribute the success of their marketing efforts across multiple touchpoints.

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What is two-step attribution for measures?

Two-step attribution for measures is a method used to attribute the impact of marketing activities on consumer behavior in two stages.

Who is required to file two-step attribution for measures?

Companies or organizations conducting marketing campaigns and analyzing the effectiveness of their strategies are required to file two-step attribution for measures.

How to fill out two-step attribution for measures?

Two-step attribution for measures can be filled out by analyzing data from different marketing channels and determining the influence of each channel on consumer behavior.

What is the purpose of two-step attribution for measures?

The purpose of two-step attribution for measures is to understand the contribution of each marketing channel towards achieving specific metrics or goals.

What information must be reported on two-step attribution for measures?

Information such as the source of traffic, engagement metrics, conversion rates, and other relevant data must be reported on two-step attribution for measures.

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