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Get the free A Process-Tracing Study of Brand Extension Evaluation - carlsonschool umn

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DAVID M. BUSH and BARBARA TOKEN* The authors explore the implications of considering a brand as representing a category consisting of its products. They report results of a laboratory experiment in
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How to fill out a process-tracing study of

01
Identify the research question that you want to investigate using process tracing.
02
Select the cases or events that you will be studying in your process-tracing study.
03
Gather the necessary data and information about each case or event.
04
Develop a timeline or sequence of events for each case or event.
05
Identify the causal mechanisms or factors that you will be tracing in your study.
06
Analyze the data using process-tracing techniques such as pattern matching, within-case analysis, and theory testing.
07
Draw conclusions and make inferences based on your analysis of the process-tracing data.

Who needs a process-tracing study of?

01
Researchers who want to investigate causal mechanisms and processes
02
Those interested in understanding the underlying factors that lead to certain outcomes
03
Policy makers and practitioners looking to make evidence-based decisions
04
Academics and scholars studying complex phenomena
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A process-tracing study is a research method used to examine how a particular outcome is achieved by analyzing the steps or processes involved.
Researchers, scholars, or analysts conducting a study using process-tracing methodology are required to file a process-tracing study.
To fill out a process-tracing study, researchers need to document each step or decision made during the research process, including sources of information and methodological choices.
The purpose of a process-tracing study is to shed light on the causal mechanisms underlying a particular outcome by tracing the processes that led to it.
A process-tracing study must report details of the research process, including data sources, analytical methods employed, key decisions made, and logical steps followed.
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