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3MC3 Fall 2021-Page 1 of 19Commerce 3MC3 Applied Marketing Management Fall 2021 Course Outline Marketing Area Degrowth School of Business McMaster University COURSE OBJECTIVE This course builds upon
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What is applied marketing management?
Applied marketing management is the strategic approach to planning and overseeing the development and execution of marketing campaigns for products or services.
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Companies or individuals responsible for marketing activities are typically required to file applied marketing management.
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The purpose of applied marketing management is to drive sales, increase brand awareness, and create customer loyalty through strategic marketing efforts.
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Information reported on applied marketing management may include marketing objectives, marketing channels, target market analysis, and ROI measurement.
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