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ST.MARY UNIVERSITY SCHOOL OF GRADUATE STUDIES IN MASTER OF DEGREE IN MARKETING MANAGEMENTSALES FORCE AUTOMATION (SFA) ADOPTION AND SALES FORCE PERFORMANCE THE CASE OF HEINEKEN BREWERIES S.BY BES FAT
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Familiarize yourself with the sales force automation software being used.
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Input all relevant customer information such as contact details, preferences, and purchase history.
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Record all interactions with customers including calls, emails, and meetings.
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Use the software to track sales opportunities and pipelines.
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Generate reports to analyze sales performance and identify areas for improvement.

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Sales teams and organizations looking to streamline their sales processes and improve efficiency.
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Sales force automation (SFA) is a software system that automates certain sales processes, such as lead management, forecasting, pipeline management, and performance tracking.
Sales teams, sales managers, and other employees involved in the sales process are typically required to utilize and file information on sales force automation (SFA) systems.
To fill out sales force automation (SFA), users must input data on leads, contacts, opportunities, accounts, and activities to track sales performance and manage the sales pipeline effectively.
The purpose of sales force automation (SFA) is to streamline the sales process, increase efficiency, improve sales forecasting, and ultimately drive revenue growth.
Information such as lead details, customer contacts, sales activities, pipeline status, and sales forecasts must be reported on sales force automation (SFA) systems.
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